VISUAL REALITY EXPERIENCE DESIGN OF FUTURE RETAIL FLOOR SHOP

This is my graduation design in 2017. In the traditional flooring retail industry, customers can not feel personally what the floor looks like in the real scene. They only can guess whether the floor is suitable for their own home through the description from shopping guide, the floor samples and few limited pictures. This is not conducive to customers to find goods they really want. The goal of this project is giving a tool to build customer's life vision. Based on the HOW store service system, we provide the service of VR experience to make customers fell personally what the floor looks like in the real scene in different times and environments. Through the participation in this process, customers can get satisfaction beyond reality, fun of the game and pick out a real fit floor for their home and family.